Best Western Hotels & Resorts

Launching One of America’s Oldest Hotel Brands

Corporate Communications

In 2015, Lorem Ipsum was tasked to create a show opener for Best Western Hotels & Resorts’ rebranding event. The project involved producing a large-screen, panoramic video presentation for the annual convention in Hawaii.

New logo celebrated at a massive event in Hawaii in 2015, featuring a large-screen video showcasing Best Western’s rebranding and modernization efforts.

This video highlighted the unveiling of Best Western’s new logos and the transition to its new name, “Best Western Hotels & Resorts.” It showcased the company’s brand transformation and modernization efforts. The video set the tone for the event, reflecting Best Western’s commitment to quality and innovation. 

The rebranding campaign encompassed updating logos and branding for all 4,300 properties in over 100 countries worldwide, reflecting a modernized identity for Best Western Hotels & Resorts.
Date
2015
Date
Hawaii, USA
Creative Director
Abigail Honor
Project
Best Western Rebranding Show Opener
Client
Best Western
Media Production
Lorem Ipsum