Seiko Social Media

Social Media Campaign

The Seiko USA Facebook page reached its 55,000 follower milestone and continues to grow.

As the agency of record for Seiko USA, Lorem Ipsum has helped elevate the brand across a multitude of platforms. So when Seiko approached us about launching a new US-only Facebook page, we were excited and well positioned to take on the work.

The agency’s first task was to analyze Seiko’s competition in the social media space, as well as the brand’s unique proposition and product offerings. Understanding the Seiko consumer, their taste, social media habits, and desire to speak directly with the brand was a key focus for our team. Founded in Japan in 1881, Seiko had an existing cult of loyal customers in the United States, who followed the global Seiko page. Lorem Ipsum’s social team was presented with the challenge of migrating these existing fans to a new, U.S.-specific page. The agency successfully tapped into this group by listening to their conversations and understanding their likes and dislikes on the global page, and creating content accordingly to engage these fans. This helped not only to grow the page but also to maintain Seiko’s position as a key player in the watch industry.

Lorem Ipsum produced diverse assets for Facebook utilizing product shoots, social media influencers, and brand ambassador Jimmie Johnson, a seven-time NASCAR champion, to appeal to the Seiko consumer and present the timepieces as must-have items for watch-lovers. One of the challenges was that each watch collection appealed to a different demographic, so creating a unified aesthetic whilst maintaining a distinct look and feel for each collection was important.

Seiko USA’s Facebook page features original imagery, engaging copy and shopping functionalities.

The social media team closely monitored Facebook advertising campaigns to determine what content resonated with consumers and why, updating daily to tailor the ads more efficiently and maximize the budget. This strategic ad targeting, combined with original imagery and social media tools, allowed Lorem Ipsum to grow Seiko USA’s Facebook feed following from zero to over 55,000 people in just 3 months.

Lorem Ipsum also handles all advertising for Seiko USA, which creates a synergy, efficiency and ensures brand alignment. This includes the ongoing management of the brand’s Facebook page, as well as its Instagram account with more than 175,000 followers, digital advertisements for its newly revamped e-commerce site and the brand’s partnership with Macy’s to showcase the Prospex line.