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Our Work
U.S. Army Recruitment Campaign
CLIENT: U.S. Army|COMPLETED: October 2016

Challenge:

Help the U.S. military recruitment effort by attracting new recruits as interpreters for the Middle East.

Results:

The number of applications for interpreter/translator positions in the U.S. Army increased by 65%.

To create this interpreter-recruitment campaign for the U.S. Army, we built a Middle Eastern village in the middle of the Sonoran Desert in Arizona. The TV spots, produced for McCann, were created in multiple languages, including Pashto and Farsi.