CLIENT: U.S. Army|COMPLETED: October 2016
Help the U.S. military recruitment effort by attracting new recruits as interpreters for the Middle East.
The number of applications for interpreter/translator positions in the U.S. Army increased by 65%.
To create this interpreter-recruitment campaign for the U.S. Army, we built a Middle Eastern village in the middle of the Sonoran Desert in Arizona. The TV spots, produced for McCann, were created in multiple languages, including Pashto and Farsi.