Stephen Silver Fine Jewelry Rebranding Campaign

Client: Stephen Silver Fine Jewelry|Completed: January 2017


Elevate the brand positioning of Stephen Silver Fine Jewelry to reflect that they are one of the premier timepiece and jewelry houses in the country.


Limiting distractions and creating a consistent brand identity allowed Stephen Silver to position itself as a high-end luxury brand with a superior product.

Tasked with reimagining the branding for Stephen Silver Fine Jewelry, one of America’s premier timepiece and jewelry houses, we took inspiration from their exceptional product, which combines modern-day luxury with old-world elegance.

To completely overhaul the Stephen Silver look and feel, we developed a new style guide, produced new product photography, and designed a new catalog that clearly highlights the company’s high-end watches and jewelry pieces.

New product catalog for Stephen Silver Fine Jewelry

Our work for Stephen Silver Fine Jewelry was featured in the May 2016 issue of InStore Magazine. The article showcased the rebranding process, with insights from the Lorem Ipsum team about color choices, styling, and consistency across platforms.