CLIENT: Bulova|COMPLETED: October 2016
Create a web experience that focuses on the product and is available in 11 languages worldwide, with a CMS that can be updated globally and by region.
Website traffic increased by over 400% in the first year. Click-through from the homepage to the product decreased from six clicks to two. New global store-locator feature was introduced that locates visitors based on their IP address.
Take an aging, English-only website and create a new, streamlined web experience available in 11 languages worldwide. Featuring over 350 watches, the site needed to be adaptive and simple to navigate. We designed an interface that swiftly navigated the user to a single product and simultaneously allowed for the browsing of collections. Another challenge was that the website needed to accommodate product availability and different pricing around the world. We created an easy-to-use CMS that allowed the user to update regional pricing and products on a minute-by-minute basis, which created efficiencies and greater cohesion for consumers.