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Our Work
CLIENT: Pulsar|COMPLETED: January 2017

Challenge:

Leverage Pulsar’s first-ever U.S. brand ambassador, NASCAR driver Joey Logano, in a relevant, engaging, and unique way that creates more awareness, excitement, and affinity towards the brand.

Results:

More than 62,500,000 campaign impressions; 380,000 site page views; 180,000 unique users; and 134,000 game plays.

We conceptualized, designed, and coded a custom retro racing game, complete with a Pulsar No. 72 race car and Pulsar billboard.

Solar Speedracer works on all operating systems and devices.

Joey Logano set the “time to beat,” and anyone who finished the game was eligible to enter to win the “Crew Member for a Day” contest, which included all-access pit passes, a tour of Joey’s garage, and other perks.

Players who finished the game were eligible to enter to win the “Crew Member for a Day” contest, which included all-access pit passes and a tour of Joey’s garage.

The microsite also featured leaderboards, social sharing, “challenge a friend” capabilities, image galleries, and the newest Pulsar products.

The microsite featured leaderboards, “challenge a friend” capabilities, image galleries, and the newest Pulsar products.