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Our Work
Garnier Social Influencer Campaign
CLIENT: Garnier|COMPLETED: October 2016

Challenge:

Reposition the Garnier brand through vlogger influencers to connect with a younger audience and create viral style.

Result:

Over 3 million views across YouTube, the vloggers' sites, and Garnier’s website, which increased viewership and brand awareness over the course of the year.

Lorem Ipsum collaborated with DigitasLBi to produce :60 Second Change Ups, short-form videos starring beauty vloggers from around the country, whose fanbase would go wild for new, creatively produced content from their personal beauty gurus.

In the videos, each influencer uses Garnier products to create a quick and easy, unique hairstyle. Smart, simple, and shareable, the videos introduced Garnier products up to a whole new audience: the young digital-content consumer.

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Twelve digi-shorts were rolled out weekly on Garnier’s YouTube channel and on garnier.com, as well as on the vloggers’ sites.