CLIENT: Clinique|COMPLETED: January 2017
Demonstrate the contents and usage of Clinique Sweet Pots in a simple yet stylish way that fits within the confines of a lightweight animated banner ad.
The resulting HTML5 banners allowed Clinique to reach their target audience and engage consumers dynamically. The banners exhibited the versatility of the product in a creative and sophisticated way.
In order to showcase both sides of the product and be consistent with Clinique’s overall global advertising strategy, we conceived and built 3D vector-based graphics that gave a 360-degree view of the Sweet Pots container. With this new asset, we were able to demonstrate opening from both the top and bottom, and shift the viewer’s perspective.
The 3D models and textures were constructed from scratch using physics engines, Mudbox, 3D Max, and other programs for photorealistic rendering.
All 3D models and textures were created using physics engines, Mudbox, 3D Max, and other programs for photorealistic rendering.
The result is an authentic feel that still respects the small file size required by ad servers.