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OUR WORK
Caravelle New York Rebranding

Challenge:

Rebrand an entry-level watch brand in a saturated retail market to reach a younger demographic.

Results:

A new global 360 campaign including a social media influencer program that drove over 62 million impressions in the first six months.

Inspired by hip new street styles and the watch name itself, Lorem Ipsum created a campaign rooted in the product’s namesake: New York.

In order to appeal to a younger consumer, Lorem Ipsum tapped social influencers Something Navy and IAMGALLA as brand ambassadors; the pair have a combined following of over 3 million. They represented the brand on their own platforms, as well as in a Caravelle New York photo and video shoot that took place all over NYC’s hottest neighborhoods and formed the basis of the campaign.

Caravelle New York

IAMGALLA and Something Navy supported the campaign with beautiful imagery that showcased the latest product.

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Sporting a few of the successful looks that IAMGALLA and Something Navy created for Caravelle New York.

Through a mix of blog posts, contests, Instagram photos and more, our collaborators introduced Caravelle New York to a community of fashion insiders, giving us access to their growing fan base of fashion trendsetters who look to their favorite bloggers for inspiration for their next purchase.