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OUR WORK
CLIENT: Bulova|COMPLETED: October 2016

Challenge:

Globally establish the legacy of the Bulova brand from a product and technology perspective.

Results:

A 100-page coffee table book in nine different languages.

Given unprecedented access to the Bulova archives, Lorem Ipsum mined the rich visual and written history of this 141-year-old company to create a dramatic new brand narrative. With roots in turn-of-the-century progressivism, extending through an innovative string of firsts in the 20th century and beyond, Bulova is a uniquely American watch and clock brand. The book features beautiful archival imagery and photographs, and pairs them with dramatic moments in Bulova and America’s history to tell the amazing story of the brand.