Garnier

60 Seconds Change-ups

Social Media Campaign

Lorem Ipsum collaborated with DigitasLBi to produce :60 Second Change-ups, short-form videos starring beauty vloggers from around the country, whose fanbase would go wild for new, creatively produced content from their personal beauty gurus.

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Influencer videos, produced by Lorem Ipsum, introduced Garnier products to the young consumers of digital content.

In the videos, each influencer uses Garnier products to create a quick and easy, unique hairstyle. Smart, simple, and shareable, the videos introduced Garnier products up to a whole new audience: the young digital-content consumer.

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Twelve digi-shorts were rolled out weekly on Garnier’s YouTube channel and on garnier.com, as well as on the vloggers’ sites.